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A new system has been installed-how to maximize your investment?
When your company made the selection of a new system your communications outlined the why for that new system. Pull out those statements again and use them in messages, e-mails, and training to reinforce the “why” messages. A critical first step on your adoption...
Considering purchasing a new system for your business?
At some point your company will face purchasing software to better handle customer information, inventory, customer purchases, workflow or accounting and invoicing. A client of mine recently faced a decision on what customer information and workflow tool, a Client...
The Value of ‘The Process Before the Process’
It was a crisp January morning in Raleigh and the sharp aroma in the warm coffee shop was a combination of pastries, dark roast, and confidence. After the obligatory small talk, Bill jumped right in with, “You guys were the most organized, prepared, and responsive...
What is a brand audit, and why might you need one?
A brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and steps you should consider to improve your overall brand experience. A brand audit can be customized for your business goals, and two areas...
Keep Your Eyes Up
Impending recession. Out of control inflation. Interest rate hikes. Supply chain log-jams. Finding good people. Do you ever feel like owning and running your business is like skiing moguls? So fast and so difficult. One false move and you could go down. Image from...
Budget, Projection or Forecast?
This time of year, we hear these terms used quite often. But do we really understand what they mean? The terms are not interchangeable – they each have a specific purpose and function. So, which should you be using for your business? A Budget is a tool used...
Seven Website DON’Ts
There’s a difference between a good website and a great one. A great website takes a little more time, effort and possibly investment, but the payoff can be huge. Visitors to your site will appreciate you more if you make their experience feel like you can identify...
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