Marketing

Dawn Newsome

Dawn founded Moonlight Creative in 1996. She leads with a client-first philosophy, believing it’s her role to be the creative partner clients turn to for trusted guidance, ah-ha ideas and award-winning work. She builds customized marketing and design solutions based on your goals, unique brand identity, and audience. Whether it’s through brand development, web design, or social media, she will help you share who you are, what you offer, and why it matters.

What is a brand audit, and why might you need one?

by Dawn Newsome | Jun 6, 2023 | Marketing

A brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and steps you should consider to improve your overall brand experience. A brand audit can be customized for your business goals, and two areas typically...

Seven Website DON’Ts

by Dawn Newsome | Oct 4, 2022 | Marketing

There’s a difference between a good website and a great one. A great website takes a little more time, effort and possibly investment, but the payoff can be huge. Visitors to your site will appreciate you more if you make their experience feel like you can identify...

Sharing Your Company Culture on Social Media

by Dawn Newsome | Jul 13, 2022 | Marketing

We know social media can be a powerful communication tool. Potential clients and employees check out your online presence, perusing social media platforms to determine if you might be a good fit. Current clients are most likely following you and using social media as...

Do I need social media for my business…really?

by Dawn Newsome | May 31, 2022 | Marketing

Social media can be a powerful, cost-effective tool to market your business. Does it make sense for your company to have a social media presence? Ask yourself these questions: 1. Are your clients on social media? Research some of your top clients – do they have an...

What Is Content Marketing and How Can It Help Grow My Business?

by Dawn Newsome | Jan 4, 2022 | Insights, Marketing

So, what exactly IS content marketing? Simply put, it’s the creation of content that’s not meant to explicitly promote your brand but can prompt interest in your brand’s products or services. It’s a way you can set yourself up as an industry expert. As people search...

Your Company Is Growing. Is Your Brand Growing With It?

by Dawn Newsome | Sep 20, 2021 | Anatomy of a Growth Hurdle, Marketing, Special Series

While brands have longevity, they can’t stay fresh forever without occasional updates, especially in regards to growth. Of course, if you’re growing, you want the success to propel your brand forward, not hold it back. Aspects like your audience, messaging, logo, and...